I have been amazed at times, by so many wonderful looking websites, at the lack of SEO (search engine optimization ) being utilized. The purpose of most sites, I assume, is to put their business out on the web. A website is like a 24 hour salesman. It can be accessed anytime and from anywhere. So it is critical that your website has powerful SEO. After all, why have a website if no one ever views it?
There are a few big questions I get asked every time about SEO. So I will go over them here.
1. How much does it cost? This is usually the first question I am asked. This is also a question with a lot of variables. The goal is to have you on the top of the first page of search engines. To type in multiple keywords and have it list your site. However, money is always a factor. PHN Solution, INC charges can vary anywhere from $100 a month to $1000 a month. It really depends on the type of keywords, the competitive market for the business type and just how much presence you want. If you have a business selling customized crafting for a specific product then it is easy. If you have a business selling guns in Texas then there will be a lot of work. The bottom line is this – you don’t have to go out and spend a lot on SEO. If it doesn’t take a lot of work, then even a few hours a month of SEO will bring your business to the first page.
2. How much business will I get from SEO and is it worth it? This question is a varied one as well. How much business do you get from your billboard advertisements, radio time, and TV commercials? Usually I can put it pretty simple for clients and a little math makes sense. Even a few customers a month, from the prices you spend, usually puts your profits up MUCH higher.
SEO also targets an audience that billboards, radio, and TV ads will not get. Personally, being in my mid 20’s, I have not listened to the radio in years. I barely watch TV and when I do it is Netflix, Hulu, or some other paid service so I don’t see ads. Lastly, when I do see billboards, I block them out. My generation has been bombarded by advertising so much that we block much of it out. And, the advertising we do take into our brains is usually advertising that we don’t even notice. SEO targets the newer generations that traditional advertising doesn’t. SEO targets the type of customer most businesses want – that college graduate, making good money, that can’t wait to spend it.
3. How long does it take to start working? SEO results will come quicker in some areas than you think. However, it does take a lot of time in other areas. Some changes you can see within a week while others will take months. A good example is when we did Combs Landscaping. Those results took months, however, just type in Landscaping or Landscape (such as in google), and they will appear number one. Do not be discouraged if results aren’t immediate. Organic, proper, and time lasting SEO won’t happen over night.